Why We Become Slaves to Bad Habits…and How You Can Break Free Forever

Psychology + Sociology + Neuroscience + God

Proven secrets to:

✓ Stop self-sabotage

✓ Achieve any goal

✓ Level-up your life

Get it now:

Can You Relate?

Let me ask you a question…


Do you achieve all your goals?

– or –

Does it feel like an endless struggle to make even the slightest bit of progress?


Many set New Years Resolutions (and mid-year goals) to lose weight, get fit, save money, learn a skill, get promoted or improve ourselves in some other way.

At first, we’re strong, full of excitement and desire…

We start a new diet, gym membership or savings plan…we quit all our bad habits and start making smarter, healthier choices…

For about two whole weeks…

Or until real life kicks in again.

We get stressed outoverwhelmed by old habits…uncomfortable with all the changes…and then BAM…

We sabotage ourselves and fall back to square one.

Our best intentions just aren’t good enough.

Do You Make These Common 

Goal-Killing Mistakes?

I spent years struggling with insecurities and bad habits.

And despite my best intentions, I felt stuck inside a never-ending cycle of self-defeat.

I’d make a promise to myself one day…break it by the next…and then feel like a fool for failing to exercise my own free will.

It seemed – quite frankly – like I was born without the willpower muscle…if there ever was such a thing.

In fact, here’s a picture of me from 2013.

Me in 2013…30 pounds overweight, right before my last failed attempt to change.

Let me take a deep breath as I tell you this…

I was (and am) a nutritionist, working in the health and wellness field. And I was 30 pounds overweight.

And as hard as this is to admit…

It wasn’t because of a health condition, side effects from a medication, or a particularly hard time in my life.

It was the result of a ridiculous (nay, absurd) list of unhealthy habits that I just couldn’t seem to break. (More on that in a minute.)

If you’re like me, you know exactly what it feels like as a prisoner inside a set of impulses, cravings and irrational choices.

You know the sting of guilt and shame as you consistently do what you promised yourself you wouldn’t do anymore.

It could be eating the unhealthy foods that grow your waistline…saying harsh words that hurt your loved ones…or running away from uncomfortable situations and opportunities.

You set goals and make promises to yourself, but…

You DO what you know you SHOULDN’T, and

You DON’T do what you know you SHOULD.


  • You want more friends, but insecurities prevent you from going out and meeting new people.
  • You want to be a better leader, but you’re terrified to make a mistake or do something that upsets others on your team.
  • You desperately want to become financially free, but you keep getting hit with a burning desire to spend all your money on new stuff.
  • You keep trying to lose weight, but every time you make a bit of progress, something goes wrong and you’re worse off than when you began.
  • Your relationship is struggling because you hurt the one you love, and you just can’t seem to stop making the same mistakes.
  • A new career, ministry or relationship opportunity is knocking at your door, but you’re afraid to take the big leap.

All of these problems can make you feel like a failurestuck in a hopeless situation.

They weaken your confidence and feed the nasty little voice of defeat that sits on your shoulder.

If this is you, you’re not alone.

And—as you’ll discover—there IS a way out.

Here’s the Good News

Dr. House was wrong. If you ever watched the show, you would know that one of his fundamental beliefs was: “People don’t change.”


Let me assure you, people CAN change. They do it every single day.

And now it’s your turn…

You don’t have to stay stuck because of some cosmic joke, unlucky fate or punishment from God.

You can be free from all the junk that suffocates you and limits your potential.

But it’s NOT about finding the next great system, scientific breakthrough or magical device…

Those things can help, but if you’ve been struggling to advance your life…and self-sabotage just won’t leave you alone…

You need a more powerful tool.

And once you have it, everything can change.

But first, let’s look at the problem.

Why Most Goals Fail

Whether you want to eat better, exercise more, make new friends, grow your business or learn something new…

You face the same common enemy as the rest of us:
Invisible forces that keep you the same.

You start with a lot of excitement and determination, but you soon start to feel a resistance to change...a soft, nagging discomfort.

It’s small at first, and easy to ignore. But it quickly builds to a point you can’t ignore…

And you’re forced to find ways to ease the tension.


  • Skip the gym, “just this one time”
    …(in reality, your brain is trying to keep its old habits and prevent new ones from forming.)
  • Have a treat because you “deserve it”
    …(a sneaky way to justify the craving you’ve been trying to ignore.)
  • Cancel your plans because you “have a lot going on” or “something came up”
    …(but really, it’s social anxiety.)

And then after a little more time, this moderate discomfort turns into total frustration, fear and overwhelm

And everything in you is FIGHTING to QUIT.

The invisible resistance has worn you down…one little piece at a time.

Why? Here are just a few reasons:

  1. Many self-help programs feel like they’re enslaving you to a set of rules you hate. It’s only a matter of time before everything in you goes running for the hills.
  2. Most of us don’t know the true driving forces of our own behaviours (even though we think we do). So when you try something new, your brain fights against you and tries to sabotage your efforts.
  3. With most resolutions, we rely on willpower to carry us through. But it was never designed to create big change…willpower can only to facilitate your strongest (often secret) desires.
  4. Change feels dangerous. Every habit—even a bad one—serves a purpose. It’s trying to seek out a desire, fulfill a need or protect you from pain. So when you resist your impulses, your brain feels threatened…and works hard to shut you down.
  5. 99% of life is automatic. You only control a small percentage of your life, because most things happen without your direct involvement. Unless you change the secret instructions, your brain will continue to push you in the wrong direction.

As a result of these factors—and more—our goals are rarely achieved.

You keep trying, and you keep failing…

Because your own brain is secretly working against you.

Are You Heading for Disaster?

Regardless of your hidden potential for so much more than this…

Despite the fact that self-sabotage is really not your fault…

What happens if you do nothing?
If you just keep doing what you’ve been doing?

Well, life is cause & effect…

So you’ll have more of the same results.

  • You keep eating this way and your waistline grows.
  • You continue to underperform at work and your career never advances.
  • You stay at arms-length from loved ones and your relationships stay in shallow-land forever.

Your confidence and courage never improve…

Your cravings for more out of life are never satisfied…

Your inborn greatness remains hidden…

Amazing opportunities are missed and lost forever…

And the world never gets to know the real you.

So it may not be your fault, but it IS your opportunity. There is so much amazing potential inside of you, and it’s time to get it out.

You DON’T have to struggle, day-after-day and year-after-year for the rest of your life.

You CAN break through your invisible boundaries and re-engineer the secret resistance to empower you…rather than hurt you.

My Battle to Change

Back to me for just a quick moment.

My name is Matthew Taylor and I was once an overweight nutritionist.

Somehow over the course of 5 years, I quit exercising regularly and my eating habits were nothing short of horrifying.

I knew the right way to live, but I wasn’t doing any of it…

I ate muffins for breakfast, fast food for lunch, crackers for dinner and ice cream as a regular night-time snack. It was, quite simply, a disaster.

I certainty wasn’t happy with my choices or my physical state. I made countless efforts to change.

I designed meal plans and purchased in-home weight sets and home workout DVDs. And every time—despite my initial excitement and confidence—I failed.

Within weeks, I would slip back into my old, familiar unhealthy ways and the cycle would continue.

Every. Single. Time.

What was the worst part? I KNEW BETTER!

I knew how to make the right choices, but I wasn’t making them…

I had no good reasons for my actions, but I couldn’t seem to stop…

The same old thoughts, feelings and habits kept creeping into my life; holding me back for years.

Every time I started to get a little bit ahead, something tripped me up and caused me to fall further behind.

The second-worst part? It felt so hard for me…but looked so easy for others!

From the center of my never-ending cycles of self-defeat, I would look up and see others (who knew far less about health and wellness) doing the right things with such ease.

What’s up with that?

How could they do it so easily when I was struggling so badly?

They said “no” the extra slice of pizza with ease. They went to the gym 3 or 4 times a week without hesitation or complaint. They didn’t struggle to do all the right things in accomplishing their goal.

And it drove me absolutely crazy.

That is…until I discovered the secret.

How I Finally Won

(…and you can too)

I won’t bore you with the details and years of study that brought me here. Instead, I’ll get straight to the point.

I was failing at change because I was focusing on the wrong things.

It’s as simple as that.

I was trying to implement new programs and tactics (diet and exercise plans), but I failed to address the hidden REASON for my problems

Self-defeat was killing my efforts because of a secret resistance to change.

In short: Invisible forces kept me the same.

When I discovered this truth…when I learned exactly what was driving my life—my thoughts, feelings and actions—and more importantly, HOW TO SHIFT THEM…

I was finally free to change.

And as a result, I lost 27 pounds in less than 3 months.

27 pounds lighter, in less than 3 months.

TRUST ME, it wasn’t some miracle diet you haven’t seen before. (All I did was eliminate sugar and restrict high glycemic foods. That’s it!)

The reason it worked?

I actually stuck with it…

And I stuck with it by shifting the invisible forces, which naturally eliminated my self-sabotage.

The Truth Will Set You Free
(A.K.A. How to Kill the Enemy)

So what are these forces that hold you back?

They are stories and pathways…

They are belief systems and neural connections that fight to give you the life they THINK you want.

The problem is, they’re operating on bad information.

You see, every bad habit and form of self-sabotage is serving a lie.

For example:

  • “This junk food is the best way to feel better.”
  • “Real men hide their emotions.”
  • “If I stay quiet and out of the way, I won’t be rejected.”
  • “I’m an idiot, so there’s no point in trying.”


Each one of them is a nasty little “anti-change” enemy that needs to die a quick death.

They secretly create resistance that makes change feel uncomfortable, impossible and scary.

If you don’t hunt them down and kill each one, they’ll continue to push you around like a schoolyard bully.

It’s these lies that force you to do the wrong things…

The little cockroaches that make you feel stupid, ugly, fat, poor and weak…

But when you learn how to kill them, everything changes.

What’s the poison? TRUTH.

Consider these two wise statements:

  1. Jesus said, “…and you will know the truth, and the truth will make you free.” (John 8:32).
  2. Paul said, “And do not be conformed to this world, but be transformed by the renewing of your mind…” (Romans 12:2).

These men knew the only way to get free from defeat and to transform into victory is through a mind that knows and believes the truth.

Truth is the only way to kill the enemy of your dreams.

It rewires your brainalters your realitychanges your impulses and transforms your life forever.

When the truth sinks in and becomes second-nature…

  • You are automatically and effortlessly compelled to make healthy choices.
  • You no longer feel the same old insecurities and frustrations.
  • Your relationships take on a new dimension and depth.
  • Your career can take off as you step into each new role with confidence.

All of these breakthroughs become possible when you destroy the lies that defeat you and take hold of the truth that empowers you.

Is this making sense? Good.

But here’s the “but”…

When Truth Just Isn’t Enough

Yes, the truth will transform your life.

BUT…truth alone is powerless.

Unless you believe it, they’re just empty words.

That’s obvious, right? Unfortunately, it’s not as simple as it seems.

You have two levels of belief—conscious “agreement” vs. heart (or subconscious) “conviction”.

It’s easy to agree with a truthful statement like, “Great leaders make mistakes” or “Mothers can put themselves first sometimes.”

But if you’re still afraid to make a mistake or you feel guilty for taking some personal time, then neither one is a heart belief.

Until a truth is woven into the fabric of your being…
your own brain will block it from influencing your choices.

Say what?

Yes, your brain is designed to protect what you already believe…

This means you can “know” the truth and not experience its power.

Have you ever tried to say a lame positive affirmation you didn’t believe? Did saying it over and over make you believe it, or did it just make you uncomfortable, frustrated or angry?

Unless you know how to re-author your belief system…
the truth will never become a part of your automatic choices.

It will never drive your thoughts, desires, impulses and actions.

It will never set you free to become the person you know you really are.

Thankfully, there IS a way…

And when you apply the research-based principles I’m going to show you, the truth will become a part of your being…and it WILL set you FREE.

Just Imagine…

What would it be like if you were free to be the real you?

If you could…

  • Learn the true reason you’ve been stuck…and how to fix the secret problems?
  • Generate unstoppable confidence, motivation and commitment whenever you want?
  • Free your dreams from the fear, anxiety and bad habits that have held you back?

Imagine waking up each day with a renewed sense of hope and victory

You’re finally free from the bad habits and self-sabotage that have plagued you for years.

You’re healthyfitbetter connectedfurther in your career and more deeply in love.

Your days don’t seem so dreary.

You no longer beat yourself up for making mistakes.

You feel strong and confident in who you are.

And your dreams are finally taking shape.

Here’s What You’ll Learn

Free to Change is designed to help you do two things:

  1. Escape from the invisible forces that keep you feeling stuck in a life you don’t like.
  2. Create an unstoppable tidal wave of confidence, motivation and certainty that knocks down your invisible walls, supports your goals and pushes you to victory.


By combining practical insights from the latest in psychology, sociology, neuroscience and Christian theology.

(Yes…God can play a role in all of this, too. And I’ll prove it to you.)

I will teach you research-proven ways to rewire your brain and rewrite your belief system.

You’ll get the tools you need to seek and destroy the lies that cause your self-sabotage…and finally create change wherever and whenever you want.

Nothing—and I mean NOTHING—will stand in your way again.

Here’s exactly what you’ll find inside.

Chapter 1 - Life is Story
Chapter 2 - The First Story: Identity - Who I Am
Chapter 3 - The Second Story: Values - What Matters Most
Chapter 4 - The Third Story: Worldview - How It All Works
Chapter 5 - The Fourth Story: Pathways - How I Must Live
Chapter 6 - Crafting a Powerful Vision
Chapter 7 - Your New Identity: Becoming Unstoppable
Chapter 8 - Your New Values: Creating Inner Drive
Chapter 9 - Your New Worldview: Breaking Invisible Barriers
Chapter 10 - Your New Pathways: Paving the Right Neural Connections
Chapter 11 - Step 1: Getting Unstuck & Hungry for Change
Chapter 12 - Step 2: The Key to Pushing Forward
Chapter 13 - Step 3: Using Outer Forces for Inner Triumph
Chapter 14 - Step 4: Making New Stories Permanent

Now It’s Your Turn!

You’re standing at a crossroads. To the left is the same rough, rocky road you’ve been travelling. To the right is the road that fewer people choose.

To the right is where you go to:

✓ Lose the weight

✓ Advance your career

✓ Overcome fear

✓ Heal broken relationships

✓ Develop new friendships

✓ Strengthen your leadership

✓ Achieve financial freedom

✓ And more!

Are you ready to think differently about change?

Is it time to break the cycle of bad habits and self-sabotage?

If you’re ready to learn what most don’t know…

If you want to know the secrets of clearing roadblocks and creating unstoppable progress

If you need to escape from invisible forces that keep you the same…then it’s time to take action.

Here’s what to do next:

1. Get the book through Amazon.com.

2. Download the printable workbook here.

3. Achieve your impossible dream.